Following successful attendance at Birmingham Dive Show in the UK last month, the Tobago Tourism Agency Limited (TTAL) in collaboration with local operators attended the DEMA Show in Orlando, Florida from November 13 to 6, 2019. The focus was on dive enthusiasts and potential visitors from the North American market.
The DEMA (Diving Equipment & Marketing Association) Show is the largest trade-only event in the world for companies doing business in the scuba diving, ocean water sports, and adventure/dive travel industries, attracting thousands of visitors every year.
Diving is one of the core niches of Tobago that the Tobago Tourism Agency Limited is actively capitalizing on to stimulate international arrivals. TTAL’s presence at the DEMA Show was a critical factor in increasing the island’s visibility among dive enthusiasts in the USA which, along with Europe, is the world’s largest source market for dive tourism.
Tobago’s stand at the event was managed by TTAL’s Overseas Promotional Analyst Mr. Jesille Peters, as well as members of the Association of Tobago Dive Operators. These included officials from Tobago Dive Experience, Blue Waters Dive, and Frontier Divers.
The delegation utilised their presence to showcase Tobago’s world-class dive product, highlighting the destination’s appeal to divers, their accompanying partners and families looking for a relaxing, authentic Caribbean experience with a wide range of additional activities.
DEMA Show also afforded Tobago’s stakeholders within the lucrative diving niche to explore new business opportunities that will improve their land-based operations and volume of business. Initial reports from attending dive operators indicate that forward bookings have already been secured to Tobago.