Tobago has a new logo to brand the island Clean, Green, Safe and Serene.
In March, the logo contest was held that encouraged designers the world over to use any colour palette for a prize of TT$40,000.
The contest was hosted by the Comprehensive Economic Development Plan (CEDP) Secretariat, Office of the Chief Secretary in collaboration with the Division of Tourism and Transportation, Tobago House of Assembly (THA).
This was supported by the CEDP 2.0 Plan that requires “the creation of a theme, slogan and logo design for strategic priority area one of eight – Branding Tobago Clean, green, Safe and Serene.
After months of deliberation, a winner was decided from 115 entries including, the Caribbean, Finland, Denmark, Serbia and Canada. The winner, Everard J. McBain Jr. of Trinidad, said he is still in disbelief about winning the competition. For his design, a conch shell and leaf were combined to make the icon. The shell represents the crystal clear blue waters such as the Nylon Pool and the rich aquatic wildlife and treasures of coral reefs. The leaf represents Tobago’s luscious green hillsides, its flora and fauna and commitment to environmental conservation.
Handing over the cheque was THA’s Chief Administrator Raye Sandy, who said he was proud of the ideals the logo portrayed, the creativity expressed by the designer and its reflection to the Tobago brand.
Also present was CEDP Coordinator, Dr. Elton Bobb, who said the logo was a winner because of “its flexibility and it is something with which Tobagonians can connect.”
The contest was one effort to meet the island’s vision on sustainable development that supports innovation and entrepreneurship, renewable energy uses, cultural heritage and a strong knowledge-based economy in a safe environment.
The winning design will be used in all promotional events / materials as desired by the THA.