Amplyfying the Tobago brand

UK and Irish journalists are pictured en route to Castara during a Press trip.

The Tobago Tourism Agency Limited (TTAL) has been creating a large global footprint for destination Tobago in main source markets, through a series of press trips that will generate strong marketing content.

TTAL recently engaged five UK and Irish travel media and influencers in a press trip from December 1st to 8th to amplify the destination and raise awareness among consumers in those countries. The visiting journalists experienced first-hand the key selling points of Tobago, including its stunning beaches, food, activities, rich history and heritage. The trip should result in positive articles about Tobago as consumers make their 2020 travel decisions.

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