TTAL Targets Diving Niche
The Tobago booth buzzes with activity during the Birmingham Dive Show.

The Tobago Tourism Agency Limited (TTAL) returned to the annual Birmingham Dive Show on October 26th and 27th, along with dive niche stakeholders, to showcase Tobago’s world-class dive product and promote the island to dive enthusiasts from the UK and Europe.

Held at the National Exhibition Centre in the UK, Birmingham Dive Show is the largest of its kind, welcoming approximately 16,000 experienced and aspiring divers annually seeking information on diving holidays, training courses, dive gear and more. The show boasts over 300 exhibitors from all over the globe and provides an excellent opportunity for destinations and organizations to meet large numbers of active and affluent people who enjoy scuba diving.

TTAL attended the Birmingham Dive Show to capitalize on the opportunity to continue targeting this growing niche and capture immediate and future business for the island. Through TTAL’s efforts, Tobago was displayed as a premier dive destination in order to encourage visitor arrivals and stimulate economic growth of the island’s tourism sector.